NectarPay
The easiest, safest and smartest way to accept crypto payments.
A complete brand system for a non-custodial, zero-fee crypto payment ecosystem — built merchant-first, for Bitcoin, TEXITcoin, stablecoins and every digital currency still to come.
Give economic control back to the people who create value.
Everything NectarPay makes should communicate one feeling: this is the easiest, safest and smartest way to accept crypto payments. Strategy is how we keep that promise honest across every touchpoint.
For modern businesses that want to accept crypto without the cost, custody risk or complexity, NectarPay is the non-custodial payment ecosystem that settles instantly into wallets the merchant fully controls — because unlike traditional processors and custodial gateways, we charge zero transaction fees and never touch your funds.
Make accepting crypto so simple, safe and fair that any business — from the corner café to the global retailer — can start on day one and keep every cent they earn.
A world where money moves as freely as a conversation — and the people who create value are the ones who keep it.
To hand economic control back to merchants — their money, their keys, their business.
Zero fees. Your keys. Instant settlement. No surprises — ever.
CORE VALUES
We say what we mean, price what we charge, and hide nothing.
Every decision starts with the person accepting the payment.
If it needs a manual, we haven't finished designing it.
Self-custody and safety are the default, not an upgrade.
We build for the money the world is moving toward.
Details are not decoration — they are how trust is earned.
The only payment network combining zero fees, true self-custody and instant settlement — inside one beautiful merchant experience.
"NectarPay lets any business accept Bitcoin, stablecoins and more with zero fees — settling instantly to a wallet you alone control. It's Stripe-simple, but you keep 100% of every sale."
NectarPay began with a simple frustration: a small-business owner watching 3% of every hard-won sale disappear to a processor that also held their money for a week. Crypto promised something better — direct, instant, fee-free value — but the tools felt built for traders, not shopkeepers. So we built the payment experience we wished existed: as calm and trustworthy as the best fintech, as fair as crypto was always meant to be. Named for the nectar bees gather and return to the hive — value, created by many, kept by those who earn it.
Because the people who do the work should keep the reward. Payments should be a bridge, not a toll booth.
Confident, helpful, optimistic, intelligent — and unmistakably human.
Think Apple simplicity, Stripe elegance, Coinbase trust, Tesla boldness, Notion clarity. Never corporate. Never cold. Never hype. Never "crypto-bro."
A calm, capable expert who makes something intimidating feel effortless — and roots for you the whole way.
Write like a trusted friend who happens to be an expert.
Short sentences. Plain words. Real answers. We use active voice, sentence case, and the second person ("you"). We skip jargon, hype and exclamation-mark theatrics — clarity is the flex.
If a customer has to re-read it, we rewrite it.
Friendly and human — never forced slang or emoji spam.
No dark patterns, no fine print surprises, no fake urgency.
We state facts calmly. The product does the shouting.
- ✓ Use "you" and "your money."
- ✓ Lead with the benefit, then the detail.
- ✓ Say "zero fees," not "low-cost."
- ✓ Keep sentences under 20 words.
- ✓ Name the number: "$0 in fees this month."
- ✕ Don't say "revolutionary," "disrupt," or "to the moon."
- ✕ Don't stack exclamation marks or emoji.
- ✕ Don't bury terms in fine print.
- ✕ Don't use fear or fake urgency.
- ✕ Don't talk down to non-crypto merchants.
One hive. Endless applications.
The mark is a stylised hive built from tap-to-pay waves — value gathered and kept. Use the logo exactly as supplied. Never redraw, retype or recolor it outside these standards.
NectarPayNectarPayMONOCHROME & ONE-COLOR
Clear space = the height of one hive stripe (x) on all sides. Minimum size: 24 px icon on screen · 10 mm in print.
✕ IMPROPER USAGE — NEVER DO THIS
Honey warmth on a foundation of trust.
Hive Navy anchors everything with fintech seriousness; Nectar Honey brings optimism and energy. Neutrals are warm, never clinical. Click any swatch to copy its value.
246 · 162 · 30
0 · 35 · 88 · 4
Accent · CTA
13 · 27 · 51
75 · 47 · 0 · 80
Ink · Surfaces
HONEY SCALE
INK & WARM NEUTRALS
SYSTEM STATES
SIGNATURE GRADIENTS
:root {
--honey-400: #F6A21E;
--honey-500: #E8880C;
--navy-900: #0D1B33;
--comb: #FAF8F3;
--success: #1E9E6A;
--danger: #E5484D;
}Geometric confidence. Effortless reading.
Satoshi for expressive display and headlines, General Sans for calm, legible body, JetBrains Mono for numbers and code. Three voices, one clear hierarchy.
Rounded, minimal, unmistakably fintech.
One consistent line-icon language: 24px grid, 2px stroke, rounded caps and joins. Calm geometry that reads instantly on a terminal, a dashboard, or a phone in bright sun.
- · 24 × 24 px grid, 2 px padding
- · 2 px stroke, rounded caps + joins
- · Outline style — never filled
- · Single accent max (honey) per icon
- · Optical consistency over mathematical
The hive and honeycomb are reserved, brand-owned marks. Use them for hero moments and empty states — never mix them into functional UI icon rows.
A visual world built from hives, waves and flow.
Honeycomb geometry, tap-to-pay waves, network flow and digital honey — used with restraint. Motifs support the message; they never shout over it.
Real people. Real businesses. Warm, natural light.
We photograph the moment a payment simply works — a smile across the counter, a tap, a nod. Never staged crypto clichés or glowing charts.
- · Natural, directional daylight — golden, never flat
- · Candid moments over posed stock smiles
- · Genuinely diverse people, ages and businesses
- · Warm tones; a subtle honey grade in post
- · Shallow depth — hero the human, blur the rest
- ✕ Glowing charts, coins raining, "to the moon"
- ✕ Cold blue tech gradients & neon
- ✕ Hooded "hacker" or trader stereotypes
- ✕ Obvious stock-photo staging
Geometric, gradient, softly dimensional.
Built from the hive language — hexagons, honey gradients and clean shapes. Flat for UI and docs, soft-3D for hero moments, line-art for developer content.
Rule of thumb — one illustration style per surface. Always resolve shapes back to the hexagon grid, and keep line weights matched to the icon system (2px).
Motion with a purpose. Never for show.
Every animation confirms an action, guides attention, or expresses the ease of a payment. Quick, springy, honey-smooth — then out of the way.
Calm, generous, and effortless to trust.
Soft surfaces, warm neutrals, honey used only where it counts. Big tap targets, clear hierarchy, and a numbers-first mindset — every screen answers "how much, and is it done?"
Big idea. One number. Room to breathe.
Marketing leads with a single, honest promise — usually a number — set in Satoshi on navy or honey, with the hive close by. Generous space, no clutter, no hype.
NECTARPAYcent you earn.
Make the math impossible to ignore.
Sales tools are honest and concrete: real numbers, clear comparisons, no pressure. Let the zero-fee difference do the selling.
| NectarPay | Card processor | Custodial gateway | |
|---|---|---|---|
| Transaction fee | $0 | 2.9% + 30¢ | ~1% |
| Who holds funds | You do | The bank | They do |
| Settlement | Instant | 2–7 days | 1–2 days |
| Chargeback risk | None | High | Some |
| Assets supported | BTC · TXC · stables+ | Cards only | Limited |
Fast, clear, and honest by default.
Every page leads with the promise, proves it with a number, and offers one obvious next step. Accessible to WCAG AA, sub-second loads, transparent pricing — no dark patterns, ever.
NectarPayAccept crypto.
Keep every cent.
Zero fees. Non-custodial. Instant. Set up in two minutes.
One source of truth. Copy, paste, ship.
The whole brand as design tokens — variables, scales and naming that stay identical from Figma to Tailwind to production.
:root {
/* color */
--np-honey-400:#F6A21E;
--np-honey-500:#E8880C;
--np-navy-900:#0D1B33;
--np-comb:#FAF8F3;
--np-success:#1E9E6A;
--np-danger:#E5484D;
/* radius */
--np-r-sm:8px; --np-r-md:12px;
--np-r-lg:20px; --np-r-pill:999px;
/* space · 4pt */
--np-2:8px; --np-3:12px; --np-4:16px;
--np-6:24px; --np-8:32px; --np-12:48px;
/* motion */
--np-fast:120ms; --np-base:200ms;
--np-ease:cubic-bezier(.2,.8,.2,1);
}theme:{ extend:{
colors:{
honey:{400:'#F6A21E',500:'#E8880C'},
navy:{900:'#0D1B33'},
comb:'#FAF8F3',
},
borderRadius:{ np:'12px', 'np-lg':'20px' },
fontFamily:{
display:['Satoshi','sans-serif'],
sans:['General Sans','sans-serif'],
mono:['JetBrains Mono','monospace'],
},
}}
// naming · np-[component]-[variant]
// np-btn-primary · np-card · np-badge-successThe hive, out in the world.
From the terminal on the counter to the van at the curb — one consistent, premium system that scales from a favicon to a billboard.
33 lines, scored. One dual winner.
Scored on ownability, clarity, honesty and warmth — and screened hard against hype and crypto-bro clichés. The strongest direction is a dual lockup: a warm, mascot-led hook backed by a plain trust anchor.
A dual lockup that does two jobs at once: a warm, rhyming hook paired with a plain-spoken trust anchor. Lead with the hook in ads and social; let the anchor carry product, onboarding and anywhere trust matters most.
The people who create value
should be the ones who keep it.
We believe payments should be a bridge, not a toll booth. That your money is yours the instant you earn it — not in two to seven business days, and not minus a percentage.
We build for the shopkeeper before the speculator. We choose clarity over cleverness, warmth over hype, and honesty over everything. We make the intimidating feel effortless, and we celebrate the people doing the work.
We will never touch your funds. We will never hide a fee. We will never trade your trust for a headline, or mistake noise for progress. We are here to make accepting crypto the easiest, safest and smartest thing a business ever does.
This brand system is the single source of truth for every NectarPay experience. When in doubt, choose clarity, honesty and warmth.
Consistent hive. Native to every feed.
Same navy, honey and Satoshi everywhere — but the tone flexes to each platform. Every post is recognisable as NectarPay from the thumbnail alone.
anywhere